I'm currently in the process of getting as many movies as I can in the digital universe. I currently use UltraViolet, but Disney has a new platform which they are unveiling today and they are giving away a free copy of The Incredibles!
Here's the press release:
The Walt Disney Studios today unveiled its exclusive cloud-based digital movie service, Disney Movies Anywhere. This all-new app for iPhone, iPad, and iPod touch and Web experience enables consumers to discover, purchase, manage, and watch movies from Disney, Pixar, and Marvel at home and on the go. iTunes is the premier digital movie provider for Disney Movies Anywhere.
The Disney Movies Anywhere App is available for free from the App Store on iPhone, iPad and iPod touch or atwww.appstore.com/disney. Sign up is also available through the Disney Movies Anywhere website.